The Return of McDonald’s Snack Wrap as McCrispy Wrap in 2025
The McDonald’s Snack Wrap, a fan favorite for its tasty and relatively healthy option, was removed from the menu in 2016 but set to make a grand return by 2025, confirmed by McDonald’s U.S. president, Joe Erlinger, during an Investor Update Q&A.
Originally launched in the U.S. in 2006, the beloved Snack Wrap was initially offered with only crispy chicken and ranch sauce. McDonald’s quickly expanded the lineup in 2007 to include grilled chicken and additional sauces like honey mustard and salsa roja. Its popularity soon spread beyond the United States to other countries, including the United Kingdom, Australia, New Zealand, and Canada.
With its expected inclusion to the McDonald’s menu soon, let’s discover the essential facts about this crispy wrap delight. The Snack Wrap offers a choice between crispy or grilled chicken, crispy lettuce, cheddar cheese, and a range of sauces such as special spicy salsa roja, sweet honey mustard, and creamy ranch.
In the meantime, if you are craving a similar taste, McDonald’s wrap of the day can answer your cravings. However, keep an eye on updates as McDonald’s plans to reintroduce the Snack Wrap with exciting new flavors in the last phase of 2025 and meanwhile enjoy the available wrap of the day throughout the week with different flavors.
McDonald’s Snack Wrap Price & Calories
The following table compares snack wrap offerings around the globe, including options like spicy chicken snack wrap in the U.K. and grilled chicken snack wrap in Australia. Prices vary by country and reflect local market conditions and currency.
Snack Wrap Flavor | Price | Country | Calories | Flavor Insights |
Spicy Buffalo Chicken Snack Wrap | CA $3.89 | Canada | 300 kcal | Bold Buffalo Taste |
Spicy Chicken Snack Wrap | £1.69 | United Kingdom | 280 kcal | Spicy flavored |
Hot Dog Snack Wrap | 4053.55 KRW | South Korea | 320 kcal | Unique hot and Spicy flavor |
Crispy Ranch Chicken Snack Wrap | CA $3.19 | Canada | 270 kcal | Creamy ranch, crispy chicken |
Chicken Snack Wrap | AED 10.00 | United Arab Emirates | 250 kcal | Classic Snack wrap flavor |
Grilled Chicken Snack Wrap | AU $3.50 | Australia | 230 kcal | Grilled chicken, a lighter option |
Grilled Chipotle Chicken Snack Wrap | CA $3.79 | Canada | 290 kcal | Smoky chipotle flavor |
Chicken Snack Wrap Happy Mean | CA $6.33 | Canada | 500 kcal | Includes sides and drink |
Why Was McDonald’s Snack Wrap Discontinued?
McDonald’s stopped offering the Snack Wrap in 2016, ten years after its addition to the menu in 2006. The company claimed they were facing complexities in preparations for the Snack Wrap, such as time management. As the brand focuses on streamlining operations, it plans to add new and exciting chicken options.
Expected Changed in the New Version of Snack Wrap
Scheduled for a global launch in 2025, the Snack Wrap is set to make a grand return with a new recipe and a new name: ‘The McCrispy Wrap’. The McCrispy Wrap will showcase a crispy chicken fillet nestled in a potato roll, complemented by crinkle-cut pickles and a touch of salted butter, offering a modern twist on the classic Snack Wrap.
This new iteration aligns with McDonald’s strategic plans to enhance their new chicken menu offerings. The president of McDonald’s USA, Joe Erlinger, hinted at this development during a Q&A session, confirming that introducing McCrispy chicken tenders would pave the way for the McCrispy Snack Wrap.
According to him, the company is focusing on building the McCrispy brand and sees the addition of tenders and wraps as a natural progression in its menu expansion. The McCrispy Chicken Wrap will say a permanent goodbye to the Snack Wrap, but it promises to deliver a satisfying new option for fans.
Why McDonald’s Reviving the Snack Wrap (McCrispy Wrap)
The answer to this question is subject to several factors.
Customer Demand
Customer demand has played an enormous role. The Snack Wrap was a popular item in its original form, and many fans have expressed a desire for its return. Reintroducing the classic wrap offering brings a chance to reconnect with the loyal fan base.
Expanding the Chicken Menu
McDonald’s focuses on expanding its chicken offerings and enhancing its menu. By introducing the McCrispy Wrap, the latest version of the Snack Wrap, McDonald’s chicken food menu will be more diversified. The reintroduction of this old wrap with a modern recipe aligns with their strategy to innovate while building on the success of their McCrispy chicken brand.
Evolving Consumer Preferences
Lastly, the brand continuously adapts its menu to stay competitive and relevant in the fast-food industry. The McCrispy Wrap, with its updated features and flavors, is expected to attract not only existing fans but also new customers.
Conclusion
The McDonald’s Snack Wrap, a beloved menu item known for its flavorful and convenient options, is making an expected comeback in 2025 with a new name recipe. The latest version, McCrispy Wrap, will offer the same satisfying taste with updated features, including a crispy chicken fillet, crinkle-cut pickles, and salted butter in a potato roll.
The reintroduction of the Snack Wrap shows McDonald’s commitment to responding to trending customer demand, expanding its chicken menu, and staying relevant in the ever-evolving, competitive fast-food industry.
Since we all miss the Snack Wrap and eagerly await its return, keep an eye out for more updates and exciting developments from the company.
Frequently Asked Questions (FAQs)
Does McDonald’s still offer Snack Wrap?
McDonald’s has not offered the Snack Wrap since 2016. However, the McDonald’s U.S. president confirmed that the snack wrap is expected to return worldwide in 2025 under the new name McCrispy Wrap.
What will be new in the McCrispy Wrap?
The updated version of the Snack Wrap will feature a crispy chicken fillet in a soft potato roll with crinkle-cut pickles and salted butter. It will be a part of McDonald’s expanded chicken menu, which will be available globally by 2025.
Which Countries had the Snack Wrap?
The Snack Wrap was available in the U.K., the USA, Canada, Australia, and South Korea. This time, McDonald’s is planning to launch this wrap delight globally.
To Order
https://www.mcdonalds.com/gb/en-gb/product/spicy-chicken-snack-wrap.html